This article covers how to create additional Instagram accounts on the app and website, plus how to switch between accounts, post to multiple accounts at once, and more.

Why Create Multiple Instagram Accounts?

You need multiple Instagram accounts if:

You want to keep your personal account private while publicly sharing other content. You have an existing personal account and want a new one for a business or brand. You have content for a specific interest that you want to share separately from your personal account, such as photography, makeup tutorials, fashion, drawing, or fitness.

Having multiple accounts connected to your Instagram app makes it convenient to switch between accounts and check them regularly throughout the day.

How to Create Another Account in the Instagram App

When you add an Instagram account to the app, you remain signed in to all of your Instagram accounts until you manually sign out.

How to Switch Between Multiple Instagram Accounts on the App

Now that you’ve added at least one more account to the Instagram app, here’s how to switch between your accounts: Once successfully logged in to the new account, the Instagram app automatically switches to it. Don’t worry—you’re still signed in to your original account.

How to Create Another Instagram Account on the Website

To create an additional Instagram account from a web browser, log out of Instagram. If you use a web browser with cookies enabled for the Instagram website (such as Google Chrome), the Instagram main login page remembers your login details for all accounts.

How to Switch Between Multiple Instagram Accounts on the Web

You can switch between Instagram accounts in a web browser like Google Chrome, which remembers your login details via cookies.

Posting to Multiple Instagram Accounts at Once

If you want to share a post on more than one of your accounts at once, you can do so from the Instagram app. Before posting, locate the Post to Other Accounts section, and tap the on/off switch next to the Instagram accounts that you want to post to. Click Share in the upper-right corner. You can also share a post to other connected social media platforms by turning on those accounts.

Manage Notifications for Multiple Instagram Accounts

To turn Instagram notifications on or off so that you receive only the notifications that you want:

Log Out of Multiple Instagram Accounts

You can log out of any of your connected accounts separately or all at once on the Instagram app.

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